CHANGE OF COURSE!
PROCHILOÉ REDEFINES ITS COURSE: DEEPENS ITS LEADERSHIP AS A REGIONAL COMMUNICATION PLATFORM, WHILE CROSSING PROJECTS NATIONALLY THE LEGACY OF CHILE'S MOST EFFECTIVE ADVERTISING AGENCY IN RETAIL AND AGROMARKETING.
Crossroads don't give warning, they reveal themselves.
We must learn to read the signs and act before the crisis becomes evident. These are not coincidences, but rather causalities. Synchronicities that demand decisive action. Two events marked the turning point: the approval of the "Made in Chiloé" Designation of Origin and the sustained growth of a communication and territorial management platform with over 50,000 followers. While ProChiloé was consolidating its designation of origin and its strategic focus on the territory, another sign was becoming clear: the demands of modern marketing had overwhelmed the traditional "advertising agency" model.
That's why Luis Medina, Creative Director and strategic advisor at ProChiloé, states it clearly: “CROSSING is the natural evolution of how strategy, creativity, technology, and production should be integrated to build relevant brands. We're not creating another advertising agency. We're redefining commercial communication.”
CROSSING is born from the intersection of data and intuition, business and emotion, strategy and comprehensive in-house production, where the brand reigns supreme, not the ego of any external producer. It's a systemic and fluid approach where every stage—from the initial idea to the multimedia execution—occurs under a single strategic core, and where AI plays a specific operational role.
This isn't about following trends. It's about creating them. Because the question isn't whether the market will change. The market has already changed!
The real question is whether you're ready to simplify, accelerate, and make every decision profitable. Whether you're ready to push your own limits.
We are CROSSING
STRATEGY - CREATIVITY - LOYALTY.
The inevitable crossover after EFFECTIVENESS
CROSSING, LA PRIMERA AGENCIA DE PUBLICIDAD EN DESARROLLAR UNA SERIE DE COMUNICACIÓN COMERCIAL
La efectividad no nace solo de una gran idea.
Nace de evitar que esa idea se deforme durante su ejecución. Durante décadas, la industria publicitaria ha aceptado como normal que una estrategia pase de un equipo a otro, acumulando interpretaciones, egos, ajustes y mediaciones que terminan diluyendo el tono, el tratamiento y la intención original. CROSSING decidió que no tenía por qué seguir siendo así. Su método integra estrategia, creatividad y producción audiovisual en un mismo proceso, preserva la fidelidad estratégica de cada campaña y hace posible una comunicación más efectiva, eficiente y una frecuencia comunicacional mayor, sustentable y sostenible. Porque las redes sociales y los usuarios hoy exigen mayor continuidad este método único reafirma su destacada trayectoria en el retail chileno, su efectividad demostrada en los mercados más competitivos y el por qué, una y otra vez, CROSSING sorprende con propuestas y campañas emblemáticas en agromarketing. Lo que hoy presenta CROSSING no es una nueva forma de hacer publicidad. Es una nueva forma de hacer efectiva la creatividad y potenciar su capacidad expresiva con una naturalidad muy alejada del vacío ruido publicitario. Esto, en una época en que las personas buscan relatos con continuidad y universos a los que pertenecer, esta primera serie de comunicación comercial inaugura una nueva forma de construir marcas. CROSSING ligó estrategia, creatividad y fidelidad. Un cruce inevitable cuando se trata de efectividad.
ProChiloe is the leading digital marketing agency in Southern Chile and ranks among the top five national advertising agencies. It stands out for the effectiveness of its web SEO and 360º web development strategies combined with concrete digital marketing actions. Specifically, it is a leader in SEO (Search Engine Optimization) , generating traffic and leads on social media, high-quality connections with the right target audiences while reducing costs per contact, optimal analysis of relevant data, and achieving top rankings in web and brand positioning. ProChiloe differentiates itself through a unique tone and approach for each client, thanks to its excellence in audiovisual and graphic production, starting from the conceptual stage. ProChiloe is the only agency in Chile to have won two Max Effie Gold awards for the effectiveness of its retail campaigns, the most competitive category in the market. The agency has also won three Max Effie Awards throughout its history.
ProChiloe's focus on each client's unique situation to help them achieve their goals is what makes it so effective and earns it the highest recognition among its peers in the market. Because we prioritize a better quality of life, our headquarters are located in Chiloé, but today, thanks to new technologies, we are just a click away, ready to respond to all your needs with our renowned efficiency and creativity. ProChiloe, a land of new ideas!
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It is our consistency and dedication that have positioned us today in Chile as one of the most creative and relevant agencies in the country. We always take a systemic approach to communication strategies, which in many cases begin with the development of corporate identities.
CHILOEACTIVA
MANAGEMENT FOR ACTION!
CHILOEACTIVA is Territorial Management for the development of large public works.
A Chilean company founded by territorial consultant Sandra Lafuente Franz and based in the Chiloé Archipelago since 2010. From there, it works with companies, institutions, and organizations seeking to develop and maintain diverse operations, primarily in the Los Lagos Region. They connect their clients with the local environment: its people, geography, culture, concerns, regulations, and the legal aspects that affect them. For example, since 2014, they have collaborated closely with the SAESA Group, developing over 200 easement projects in the areas of electricity generation, distribution, and new supply for the Chiloé area.
BENEO CHILE RESPONDS TO
A GLOBAL DEMAND!
Breaking consecutive world records in the production of inulin and oligofructose has led
Beneo Chile is poised to play a truly relevant role. The world wants to live healthy lives, improve its quality of life, and it already knows who to thank and also to pressure for more.
Millions of new consumers are demanding the benefits of inulin, a functional ingredient of natural origin used in a wide range of food products to achieve optimal digestive health and project a better quality of life .
BENEO CHILE Leading company in the production of Industrial Chicory to supply INULIN to the world
The world is changing, and big business changes with the world!
Millions of new consumers are demanding the benefits of inulin, a functional ingredient of natural origin used in a wide range of food products to achieve optimal digestive health and project a better quality of life .
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LIMSA, a leading company in the development of microbiological control agents
LIMSA has created a New Generation of LIVE-ACTIVE® Microbiological Control Agents that act immediately upon application!
ARKENARY; A BRAND, A STAMP
The goldsmith artist Karen Barría Pinochet projects her work to the world, inspired by and made with elements collected from the coastal edges, rivers and forests of the Archipelago
from Chiloé.
SENSEC Sensitive Security
From its very name, we find a different kind of security company, a private security guard service that has placed greater emphasis and care on offering highly qualified personnel, as well as risk prevention, and on facing each situation with unique preparation based on developed emotional intelligence, capable of handling every situation, however unexpected, with composure and effectiveness. The times and circumstances demanded it.
VISIT WEBSITE
CHRISTIÁN GARCÍA RIFFO ARCHITECT
We could say that his work focuses on the search for integration with the environment at all scales, extending to interiors where light, the diverse expressions of wood in its colors and textures, and their effects on mood are his personal hallmark. This professional's work begins by exploring the deepest aspirations of his clients so that the space truly feels like their own.
“Regional Architecture 2019” Award from the College of Architects of Chile.
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ARKENARY; A BRAND, A STAMP
The goldsmith artist Karen Barría Pinochet projects her work to the world, inspired by and made with elements collected from the coastal edges, rivers and forests of the Archipelago
from Chiloé.
LA BRÚJULA RESTAURANT and BRÚJULAMARKET
Both true classics of Castro Chiloé, who entrusted their brand renewal to ProChiloe, are now targeting a younger market. Such are the benefits of modernization.
"AUNT OLGA"
Olga Farias, her love for the sea, her dedication to her work, and above all, her warm and familial manner, defined her as a Chilote Matriarch. She brightens our days with her smile.
ceviches, smoked salmon and many
More delicacies. "AUNT OLGA" from the sea to your home.
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"TERRITORIAL LEISURE HOTEL"
Discover a hotel that has become one with Chiloé like no other, valuing, highlighting, and enhancing the traditions of our region. Experience the full spectrum of Chiloé's nature and culture... and from this corner of Chiloé, you'll be transported to other unforgettable destinations.
Meet here a HOTEL that has joined Chiloé like no other, valuing, highlighting, enhancing the traditions of our territory. A wide experience of Chiloé, its nature, culture... and from this piece of Chiloé they will transport you to other unforgettable ones.
TUEUROPA your clothes from Europe
Don't dress like everyone else, be different, reuse, find a sustainable and original path. It's that simple, just that, with good taste reflected in the offering and a service that's now garnering fans.