Hugo Quezada
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TERRITORY OF NEW IDEAS
Luis Alberto Medina
Hugo Quezada, Hugo Quezada Martinez
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Nicholas Miniello
Karen Pinochet
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Sebastian Barria
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Lucho Medina
PROCHILOE IS THE AGENCY
ADVERTISING
LEADER IN DIGITAL MARKETING, WE ALIGN COMPANIES
FROM A RATIONAL PERSPECTIVE
TO THE EMOTIONAL AND RELATIONAL LEVEL,
DEVELOPING A UNIQUE AND ATTRACTIVE 360º CORPORATE TONE AND TREATMENT.
And advertising language had to change! We went from the rhetoric of "I, the brand" to that of "I, the person." Today, good results demand a heartfelt, honest tone and approach, committed to our customers' aspirations and an explicit brand commitment.
“So far, yet so near” ProChiloé is a consultancy founded and directed by publicist and communications specialist Luis Alberto Medina Guerrero. Operating from a position of calm and strategic observation, it gains perspective and clarity on national events. From this vantage point, the consultancy offers its experience and capabilities to business, social, and cultural initiatives, without territorial limitations, with a comprehensive and contemporary approach.
ProChiloé's work is structured around business management and legal support, projecting itself toward comprehensive multimedia marketing, where strategy, narrative, identity, and audiovisual production interact as a single entity. Medina conceives and implements his communication campaigns from a holistic perspective, in which every creative decision responds to clear objectives, cultural context, and brand projection.
WE LEAD A DIGITAL TERRITORY WHERE GOOD IDEAS KNOW NO BORDERS
Today, thanks to new technologies and our unwavering commitment to working with a select group of clients—for the sake of our quality of life and the excellence of our work—physical distance is no longer a limitation. In our meeting room, we are driven to achieve the best results and continue making history in Chilean advertising. We work day in and day out, side by side, with our clients.
Hoy ProChiloe es un referente nacional en marketing digital, una empresa reconocida por su capacidad de construir identidades de marca sólidas y diferencias, basadas en una descripción precisa definida a través de un tono y tratamiento único, un discurso seductor especialmente relevante para cada grupo objetivo. En este enfoque, la identidad no es estética: es sentido, coherencia y posicionamiento.
En el ámbito multimedia, ProChiloé cuenta con una trayectoria reconocida a nivel nacional e internacional en el desarrollo estratégico de marcas, con logros concretos junto a Supermercados Líder, COANIQUEM, Homecenter, Tricot, Pollos King, Somela, Splendid, Anasac, Copeval, Beneo Chile, entre muchas otras organizaciones asesoradas desde sus fundamentos.
Cada cliente recibe una orientación estratégica que reconoce el valor de la sostenibilidad, del capital humano y del capital social como factores competitivos reales. ProChiloé diseña entornos de comunicación envolventes, construidos a medida de cada caso empresarial, donde estrategia, creatividad, datos y sensibilidad cultural convergen. En un escenario donde las herramientas de marketing son hoy más precisas y cualitativamente más exigentes, la consultora opera con foco en relevancia, coherencia y profundidad, dialogando con audiencias complejas y altamente informadas.
"ProChiloe es un territorio de nuevas ideas frente a los requerimientos de nuevos consumidores"
Luis Alberto Medina G.
CEO ProChiloe